Customer Journey Deep Dive:

Before:

• Sign up forms to collect data and to register participants in Wear Your Warriors & hear further WAW community news and future events (also for crowd control)

•  OOH in Syd CBD to build awareness & invite people to sign up

• Social media promotional material on WAW, Warrior & artist socials to build engagement & sign-ups

• Influencers chosen by WAW get their clothes printed a week before the event & generate further hype online

During:

• Head down to the basement guided by the way finder & flyer/map

• Scan your ticket!

• Clothing gets printed by the warriors who can tell you a bit more about their journeys while you get it printed

• Selfie mirror at the event to encourage UGC

• Optional t-shirt purchase at the event for last-minute signups that didn’t bring a spare with

• Engage on social media to win prizes. Post yourself in your t-shirt & use the hashtag #WAW#Wearyourwarrior while tagging We Are Warriors

After:

• Visiting WAW’s website to learn more about those featured and even more about Blak excellence

• Your unique garment is now your way in for exclusive perks and your ticket into future WAW community events 

• Potential to further add onto your garment with new prints unique to future WAW events

• WYW empowers the warriors to act as brand ambassadors & leaders - both inside and outside Blak Powerhouse.

Why it Works:

We Are Warriors exists to help Indigenous youth realise their greatness, but they can’t be what they can’t see. So our project makes Indigenous success stories more visible.

Wear Your Warriors is more than just a one-day screen printing booth. It allows allies and Indigenous warriors alike to become ‘walking billboards’ that amplify Blak excellence.  Therefore Indigenous youth can see examples of their culture’s achievements throughout the year. For all 365 days. 

We want Indigenous youth to see their people in boardrooms, on the centre stage, doing what they love and excelling. To bridge a participant’s understanding of WAW’s mission, we’ll have the Warriors themselves screenprinting the designs on participants’ garments and encouraging conversation that fosters an understanding, empathy and a firm resolve to commit to WAW’s cause and wear their values- demonstrating their support of We Are Warriors and Indigenous youth everywhere.

The Team

Harrison Guest, Morinda(Moe) Dixon, Casper Hockley, and Sarah Melamed.